Conversion Rate Optimisation
Over the past few years I've tried-and-tested an enormous number of optimising techniques, finding most of them to be completely useless. As a result of this, I've pulled together the best ones and created plans and strategies that, when followed, will greatly increase the profitability and success of your website.
If you want your website to seriously ramp-up your bottom-line, then it's time to look at conversion rate optimisation, with the support of an experienced consultant.
You can now profit from several years of hard work and experience, by investing in one of my monthly conversion optimisation plans that incorporate this proven process. There's no minimum contract-length, so you're free to cancel at any time.
*Are you an Agency? I offer a white label service: simply re-brand any services or plans as your own.
The Plans
Economy£1950
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Premium£3750
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Domination£4750
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| Initial Consultation and Briefing, including a short survey and an as-long-as-necessary chat over the phone to discuss your business objectives and website goals. |  |
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| Website Analytics (statistics) set-up for optimal tracking if required and analysis. Analytics reveal how your visitors find and use your site, enabling you to make informed decisions on how to improve your website to maximise conversions. | |
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| Creation of survey to gather insights, preferences and expectations of your target audience. | |
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| Competitor Research: heuristic analysis of your competitors' websites. (e.g. What are they offering that you can too? How are they presenting their information exactly? Are they presenting their online proposition in profitable ways which you need to consider?) | |
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| Usability Testing: Remote Usability Testing with 5 subjects selected from a group of test-volunteers. (Optional selection of test users based on gender, age, income and proficiency with the web.) See Remote Usability Testing for more information. |  |
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| Heuristic usability analysis of your website. Based on a proven checklist of web usability guidelines and best practices, I'll identify potential issues with your current design. | |
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| Website Sales Funnel Report, detailing recommended changes to your sales funnel based on analysis of analytics, usability test results and heuristic analysis. | |
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| Wireframes: Provision of website wireframes ('blueprints' of your website pages) to help your designers / developers make the required changes to your website to maximise sales conversions quickly and effortlessly. | |
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| Creation of user journey/s (flowcharts) and site map that accompany the wireframes. | |
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| HTML design of wireframes to use in split testing. | |
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| Split testing of the new sales funnel variations (based on the recommended changes to your website) and landing pages, to determine the versions that result in the highest conversion rates. Economy Plan users will need to supply coded pages if required. |
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| Sign-up for Newsletter and Autoresponders* Series Creation: Integration of autoresponders series and newsletter subscription sign-up into your website's pages / sales funnel. See Newsletter Marketing for more information. Note: Newsletter Subscription Sign-Up and Newsletter Marketing apply to Domination Plan only. | |
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| Incentivised Information Pack / Product Creation, to encourage visitors to 'sign up' through your site with their email address. Your 'Free Offer' will generally be information-rich, and will typically be either a useful guide, white-paper, review or a tool / resource relevant to your industry and target market. Provision of full content / copy of 'Free Offer' following in-depth research, and its complete creation. | |
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| Newsletter Creation (Monthly), including full design, coding, copy, images, all content optimised for conversions and complete distribution of newsletter to your list from your company email address. See Newsletter Marketing for more information. | |
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| Monthly Debriefing Report, summarising the month's (i) analytics, (ii) split testing and (iii) conversion optimisation performance. | |
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| Monthly Consultation by Phone with me, to answer your questions following a joint review of your monthly reports. (Typically lasting up to 1 hour.) | |
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| 100% Satisfaction Guarantee. Due to the high standard of my work, I guarantee all of my projects. If you're not happy with the work I deliver that's within the agreed scope of your project, I will change it to meet your requirements until you are happy or you get your money back. | |
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| Interested ➔ | Interested ➔ | Interested ➔ |
*Autoresponder Series: A series of several pre-created, personalised emails, automatically distributed over a prescribed time period to your list (including to those who sign-up / subscribe through your website). The more your visitors are exposed to your marketing message, the more likely they are to respond to it. See Autoresponders for more information.
VAT applies to all fees.
