Express Plans
I was chatting to a good friend the other day and the conversation turned to websites, as it often does with us as he works for an ecommerce store. More specifically, we got to talking about the websites that seriously annoy us.
You know the ones... the websites that make you curse out loud as your well intentioned attempts to quickly find what you're looking for, or what you want to buy, send your blood pressure soaring through the roof and test your patience to its absolute limit.
"Why don't these guys just closely observe some of their customers using their site?", my friend suggested.
"It's called Usability Testing." I replied.
"I know, but who's got the time or money for that?', he said. 'We looked into usability testing a while back, and they wanted crazy sums of money to bring all these people in to their special lab where they had all the equipment set-up. The whole process was going to take months to find the problems we'd need to fix. We just couldn't justify the return on that kind of investment!"
He continued chatting, but having worked in this field for years, all I could think was, 'He's right. People don't need to be put through that degree of trouble and expense. But clearly they do need to test where their site's blocking sales.'
The thing is, there are much more cost-effective and time-economical ways of uncovering your site's problems, which precisely direct you towards how you need to fix them. And there's now enough research that shows that these really high outlays on usability testing are very often unnecessary, though the issues it addresses are critical. (See here, for example.)
And so the Usability Express service was born... soon to be joined by Conversion Express and PPC Express.
So... if you want a quick turn-around and guaranteed results, look no further.
Usability Express
1 website tested to reveal usability issues that - when fixed - will increase sales / lead-generating conversions, within 1 week
£1750
Deposit: £500
What I do for you:
- I review your web pages’ current analytics and conversion rates to analyse (i) how your page is currently performing and to (ii) provide us with some initial statistics from which to measure business improvements against.
- I review your website’s goals and user journeys (the paths users take throughout your site) to determine what specific action/s you need your visitors to take whilst visiting your website.
- I conduct 5 remote usability tests on your website to uncover fundamental flaws with your website that are currently hindering sales. (Why only 5 tests?)
What you get, within 1 week:
- Video of each of the 5 usability tests, showing each of the test subject’s movements around your website, along with their commentary / ‘think-out-loud-explanations’ as they attempt to respond to the tasks set.
- Video screencast of your website with me explaining the usability issues that the tests uncovered, along with my comprehensive recommendations regarding how to fix them to increase your sales conversions or lead generation.
- 1 hour consultation by phone with me to discuss my recommendations and solutions, and to answer your questions.
- 100% money-back guarantee if my recommended changes do not increase your conversion rate within 3 months of the changes having been implemented. (Your rate will be measured against the conversion rates documented before my recommended changes were made.)
Conversion Express
1 page of your website optimised to increase sales / lead-generating conversions, within 1 week
£1750
Deposit: £500
What I do for you:
- I review your web page’s current analytics and conversion rates to determine precisely how your page is currently performing, and to provide us with some baseline statistics from which to measure improvements against.
- I review your website’s goals to ensure that we’re being specific about the action/s you want your visitors to take on your page.
- I research your (i) target audience and your (ii) main competitors’ pages to find out what really motivates your visitors. I find out what specific needs and expectations your visitors have that you must meet in order to turn them into clients.
- I conduct a complete heuristic usability analysis of your web page to uncover usability issues that are preventing your visitors from easily achieving their goals and finding what they need.
What you get, within 1 week:
- Video screencast of your web page with me: (i) analysing and evaluating your page in detail, (ii) highlighting all the issues on your page that are currently hindering your sales or lead generation, and (iii) recommending improvements and actions that you need to take to solve the problems if you want to increase sales or leads.
- Wireframe of your page that visually lays out all of the changes I recommend you make promptly to increase your sales conversion rate. (A wireframe is a parred-down visual representation, or ‘blueprint’, of your web page.)
- 1 hour consultation by phone with me to discuss my recommendations and solutions, and to answer your questions.
- 100% money-back guarantee if my recommended changes do not increase your conversion rate within 3 months. (Your rate will be measured against the conversion rates documented before my recommended changes were made.)
PPC Express
GUARANTEED: Increased Click-Through-Rate (CTR) on your Google AdWords ads, within 1 month.
£125 per ad
or, £950 for 10 ads (save £300)
What I do for you:
- I use a network of professional copywriters who compete against each other to beat the CTR on your current ad/s. Our typical client increases their CTR & Conversions by over 30%. We increased the CTR of one client’s ad by 326%.
What you get:
- Complete control of your ads; if you want, you can approve every new ad prepared for testing.
- Integration with your Google AdWords account, which means that your winning ad can be made live instantly so that you can reap immediate returns.
- 100% money-back guarantee if we don't increase the CTR of your ad/s within 1 month.
Express Combo Deal
Buy both the Conversion Express and the Usability Express for only £3000 (that’s a massive saving of £500...)
