Newsletter Marketing + Autoresponders
Regularly 'keeping in touch' with your customers and prospects in a personable manner is an invaluable online marketing tactic. A professional, well-written and genuinely useful electronic newsletter will keep your brand in your customers' minds and – critically – will build ongoing trust in your company and your products. All of this will increase the likelihood that those on your mailing list will feel confident to purchase from you when the time is right for them.
I fully manage every aspect of your newsletter marketing, from managing all of your visitors signing-up to receive your newsletter, through to the complete creation and actual delivery of all of your newsletters themselves.
I integrate the newsletter sign-up form into your website and completely manage your email list for you, automatically taking care of sign-ups, 'un-subscribes' and 'bounces' (invalid email addresses).
For every newsletter sent, I provide you with a clear and easy-to-read report that shows you useful information including who opened your newsletter, and who clicked on any links, and which links, within your newsletter.
Armed with this information you'll be able to see who are your most responsive customers and prospects, and then make sure that you give them the extra attention they deserve, to increase your own profits.
I provide you with all of your monthly newsletter copy (up to 3000 words per newsletter). Each newsletter's content and subject matter is fully researched for you, discussed with you in as much detail as you require, and then compiled by one of my team of professional research-oriented copywriters, who will be dedicated to each of your newsletters.
Discover the Power of Autoresponders
The more your prospects are exposed to your marketing message, the more likely they are to respond to it. Marketing tests have shown that prospects may require up to 7 points of contact with you and your business before they buy.
An autoresponder series allows you to contact your newsletter subscribers several times, working much harder at building credibility in your company and your products than a single visit to your website would achieve, thus increasing the likelihood of you making a sale.
These series of personalised emails sent out automatically over time help you to build an ongoing relationship with your customers and prospects that a one-time visit to your website by them could not accomplish.
What You Get
- Newsletter strategy: I recommend your target audience, tone of voice, design style and delivery schedule.
- Newsletter design based on your company branding.
- HTML template coded, which means that your approved newsletter design will be successfully displayed by all major email clients (Outlook, Gmail, etc).
- Email newsletter content creation of up to 3000 words per newsletter, including accompanying imagery or graphics. How often you decide to send your newsletter depends on your strategy.
- Email autoresponder series written and set-up to enable a set of personalised emails to be sent in sequential order at specific time intervals. (See 'Discover the Power of Autoresponders' above.)
- Sending of email newsletters from whitelisted IP addresses (which markedly lowers the chance of your newsletter being marked as spam). Please note that email lists over 5000 will incur an additional sending fee.
