Services: What we can do for you

You may be looking for an experienced web team who can manage your entire project from conception through to ongoing maintenance, or you may prefer to outsource only certain elements of your web project.

Be it project planning and consultancy, web design or redesign, site build and development, website promotion and web marketing or ongoing support, please do get in touch with us so that we can discuss your needs.

Your options:

• Web design, creation and development
• Search Engine Marketing & Optimisation
• E-commerce: Custom builds and flexible applications
• Intranets, Extranets and special interest sites
• Usability testing, reporting and development
• Maintenance and support contracts
• Unbiased web project consultancy, planning and management
• Web Analytics: provision and analysis of user-behaviour statistics
• Content Management Systems

Support options:

• Competitor site benchmarking and reporting
• Domain name registration and recommendation
• Flash animation and multimedia
• Copy production or copy editing
• Web hosting: Shared or dedicated servers

 

Web design, creation and development

Sourcing a reliable web partner is not just about finding a company that has proven it can design and build websites. After all, there are plenty of willing parties out there who will jump at the chance to build your site. The majority of commercial or corporate web projects are instigated with one key objective in mind: To ultimately increase profit, whether directly through lead generation or online sales, or indirectly as a result of increased ‘online PR’ and raised brand awareness, or saved costs.

Whether you have revenue generation in mind or not, your website or online application will be most successful when the true needs and wants of your target market are used as the foundation from which your site is built. A ‘successful design’ is simply a design that delivers your customers and prospects results, and in so doing will bring you the results and profit that you’re expecting. Please contact us to discuss your situation on 0870 240 7910.

Is this for us?

Yes, if you’re serious about having a professional and ‘intelligent’ website developed that will be used to promote and market your company or line of business. And whilst you naturally have the final say, it will help if you’re open to suggestions on how to get the most out of your website!

 

Search Engine Marketing & Optimisation

A well-designed website is one thing, but if your prospects and customers can’t find it, what’s the point in investing in it in the first place? It’s important that your website ranks higher in search engines than the websites of your competitors to capture as much new business as possible. Investment in search engine marketing and optimisation - and better still investment in an ongoing programme of search engine marketing - will help ensure that you have an on-going stream of qualified leads coming your way. Search engine marketing enables you to stand apart from your competitors and to draw in a good return on investment.

Is this for us?

Yes, if you’re expecting an on-going stream of visitors, enquiries and new business to come your way. This is especially important if you don’t have other measures in place to very proactively promote your website to get maximum exposure.

 

E-commerce: Custom builds and flexible applications

Whether you’re looking for a fully customised e-commerce application for your online business, or a less costly alternative, we can almost certainly help. Both our bespoke solutions and our ‘made to measure’ applications offer a suite of front-end and back-end customer-centric marketing features that will maximise your return on investment and business expansion. And if your budget doesn’t allow for investment in a solution upfront, you may be interested to hear about our e-commerce system that is available for monthly rental enabling you to spread your payments in line with your rate of online business growth.

Is this for us?

Yes, if you are intending to sell products (or even services) directly through your website. Our ‘made to measure’ rental e-commerce platform is ideal if you can’t afford the expense of an upfront bespoke system, or if you want to test out the potential profitability of selling online for 6 – 12 months (or more) but don’t want to necessarily commit beyond that. For companies ‘serious’ about online trading, then you may find that a customised system will better suit your specific wants and needs.

 

Intranets, Extranets and special interest sites

Intranets and extranets aren’t just worthwhile investments for multinational corporations. Through an intranet or extranet, many expanding SMEs save substantial time and expense otherwise wasted by having to communicate through traditional and disparate channels like events, conferences, training sessions and mailings. Whether keeping your employees and sales teams up-to-date with company policies, training, news and product launches or managing your partners, resellers or suppliers through an extranet, consider the ease of single-resource accessibility, communication and management that an intranet or extranet will bring.

Is this for us?

Yes, if you’re either a corporation or smaller organisation keen to consolidate all of your communications or training of staff, external partners or resellers, and in so doing save substantial time and expense over time.

 

Usability testing, reporting and development

There is little point in investing in a web site if your users end up deserting it in frustration to take their custom to your online competitors. It's vital to remember that web users' patience levels are low and attention spans are short. You may well consider your website to be great, but if your visitors’ expectations aren’t met, then it will fail to bring new business to your company.

'Usability testing' helps prevent lost business from potential customers. Subjects test out and feed-back upon the design, features and navigation of your site under a programme of structured sessions. The individuals’ responses and reactions are used to determine those design and navigational features that need to be removed, those that need to be altered, and those that need to be added. Web users often respond to a web site in very unpredictable ways. Browsing behaviour is typically not as rational and systematic as we would expect. As such, Usability Testing usually uncovers surprising flaws in a site's design that even experienced designers and web developers may not otherwise foresee.

We generally advise any company developing their site to invest in usability testing, as testing will reveal exactly how the site best be developed to maximise retention of visitors within your industry. This can be the difference between the site reaping many leads and substantial profit or only a few leads at little profit.

Is this for us?

Yes, if you’re serious about (i) ensuring that your site (or application) is performing over-and-above your competitors’ sites, (ii) minimising abandonment from your site due to frustration at users not being able to immediately find what they’re seeking, and (iii) taking action on your awareness that a website’s business-generating potential is impacted by the previous two influences!

 

Maintenance and support contracts

Companies that are resolute about the role their website will play in their marketing, PR and business development efforts must invest in an on-going web marketing strategy. A maintenance contract will enable you to farm-out your updates and other change requirements under a fixed number of hours weekly, monthly, quarterly or annually. For lower budget projects, a Content Management System (CMS) offers an alternative low-cost site management option.

Is this for us?

Yes, if you’re aware of the importance of regularly updating your website in making it work hard for your company, but you prefer to outsource the work rather than do it in-house for a fixed period of time or on an on-going basis.

 

Independent web project consultancy, planning and management

If you’re at a loss with how to instigate a new web project, you’re looking for an experienced yet independent appraisal on your project ideas and want to be certain of all the potential considerations and issues you should be aware of upfront, or you’re simply looking to outsource the entire management of your web project, call us on 0870 240 7910 to discuss your situation and needs.

Is this for us?

Yes, if you expect that you might have to invest more substantially in your web development project, you want to make sure you invest wisely, and you’re uncertain where to start or how to get things going. For medium to larger scale web projects there can be many factors that will need to be addressed throughout the project life cycle. If you prefer to know exactly where you stand upfront and then make your decisions accordingly, call us to discuss how we can advise you on 0870 240 7910.

 

Web Analytics: provision and analysis of user-behaviour statistics

Web site statistics, an effective marketing tool, will enable you to gauge customer web behaviour via your web server logs – a necessity in evolving your website as a key business development vehicle. A password protected console system will enable you to monitor real-time exactly what your visitors are viewing and searching for on your site when and how they are going about it. Armed with this information you can fine-tune your website going forwards to truly meet the browsing needs of your customers and to maximise sales conversions.

Our Web Analysis console includes live statistics reports and graphs on many potential variables for future web marketing, including:

• Frequency of page views
  Those pages of your site that are being accessed and read the most frequently
• Frequency of visitors within any specified time period
  The time of day or year that your target market tends to be looking online for your services
• Average visitor path (which pages are viewed in which order)
  Which pages are the most popular and therefore should be tailored to maximum effect
• Referring URLs from where the user came
  How your target market finds your site, and therefore your ideal web partners or search engines
• Viewing duration by page
  Which pages are maximally holding your visitors’ interest
• Keywords used by visitors in accessing your site
  Those keywords that must be strategically integrated into your site copy and code at any point in time to increase your hits
• Visitor operating systems
  If you’re preventing accessibility to your site for users on certain operating systems
• Browser summaries
  Identify the most popular web browsers used to visit your site and determine what browsers to test your site with
• Most common search engine terms input by visitors entering competitor sites
  Those keywords that must be strategically integrated into your site copy and code at any point in time to increase your hits
• Referrer search engines and keywords
  Those search engines that are generating the most traffic through to your website

Is this for us?

Yes, if you’re keen to develop your website in time to bring in increased business. By analysing user behaviour and the performance of the search engines and your linking partners over time, you’ll know exactly what to evolve further to attract even more visitors and profit.

 

Content Management Systems

Websites that are regularly updated are far more engaging to your visitors and are more likely to be ranked higher by search engines on an on-going basis than those that aren’t. If your budget doesn’t allow a maintenance contract and you’d prefer to be in control of your site content in-house, then consider investing in our Content Management System (CMS). With either an upfront investment for ownership of a CMS, or monthly payments to hire our system, you can amend, delete or add to your site’s content and pictures through a user-friendly interface. In short, a CMS is a low-cost and fool-proof way to manage your website.

Is this for us?

Yes, if you’re aware of the importance of regularly updating your website in making it work hard for your company, but you prefer to update your site in-house to avoid a more pricey maintenance contract.

 

Competitor site benchmarking and reporting

There’s little point investing in a website without evaluating your competitors’ websites. In the same way your business needs to have the edge over your competitors in order to attract and retain business, so does your website. In the internet world, competitors are only a mouse-click away, so your site needs to wow visitors and potential customers. Eye-catching design is only part of the story. The site’s user-friendliness (usability –LINK) and content are as key if not more so. You must offer a more useful, enjoyable and impressive online experience and first impression than other companies in your line of business. We will assess and report on the content, design, structure and search engine rankings of the websites of your direct competitors, enabling you to use this crucial intelligence to begin planning your website or to develop your current site further.

Is this for us?

Yes, if (i) you haven’t yet analysed in detail your key competitors’ websites (and their search engine rankings) in order to plan and drive forwards your web project, and (ii) one of your business objectives is to stand out above your competitors to acquire a healthy market share.

 

Domain name registration and recommendation

Let us take care on your behalf of all the minutiae of setting-up and running a website, including domain name registration and on-going domain name management and renewals. We can also offer expert advice in recommending you a domain name that will work hand in hand with successful search engine optimisation to help increase the number of hits to your website.

Is this for us?

Yes, if you’d prefer not to manage the set-up and yearly administration required in buying a domain name, and / or if you’d like guidance on choosing a domain name that may help to optimise your site in the search engines.

 

Flash animation & multimedia

If you’re looking to showcase animation or multimedia through your website, please call us on 0870 240 7910. Whether your intention is to invest in cutting-edge animation or simply some basic movement integral to your site’s design, we can advise you what will work best in ensuring your site’s usability isn’t compromised. Streaming video and audio are also effective if you’re intent on launching a showcase website that will stand apart from your competition in the design stakes: an impressive way of introducing your company!

Is this for us?

Yes, if you’re ‘design oriented’ and it’s important that your website indicates an investment in ‘wow’ design, as is often the case with showcase websites. This service is also for you if you plan to enable your visitors to download video footage or audio.

 

Copy production or Copy editing

Through our network of experienced copy writers, we can take care of compiling your website’s copy to save you the time and effort of producing copy in a web-friendly, search-engine friendly and articulate manner. Or if you’d rather take care of your own copy, but would like to ensure that your text is web optimised and well edited, please contact us on 0870 240 7910 to find out if we can be of help.

Is this for us?

Yes, if you don’t want to delay the launch of your website and its business-generating potential by having to compile copy yourself, or if you’re keen to ensure that your copy is professional and fault-free and compiled in a search engine appealing manner.

Express services

 

The rule of three

To ensure your website’s success, bear in mind the following 3 basic considerations:

1. Make sure your target market can find your website (or you’re wasting your money!)
2. Keep your visitors happy, so that they stick with your site (or they’ll simply take their interest and business elsewhere).
3. Encourage your visitors to keep coming back to you and to spread the word about your website and company.

Learn more about our approach.

Alternatively, please call us on 0870 240 7910 or email to discuss your situation.