How NerveCentral Boosted Bikinilists' Email Click-Through Rate by 140%
NerveCentral partnered with Bikinilists, the UK's leading creative industry database provider, to optimize their email marketing through strategic redesign and A/B testing.
By completely reimagining their email approach, we achieved a 140% increase in click-through rates.
About the Client
Bikinilists is the premier business development platform for the creative industry, providing verified contact databases to photographers, creative representatives, and TV production companies worldwide. For over 20 years, they've been the go-to resource for creative professionals seeking to connect with decision-makers.
Their services include photography buyers databases, illustration buyers contacts, stock buyers databases, and global reach across the UK, US, and Middle East markets.
The Challenge
Despite being a trusted industry leader, Bikinilists faced common B2B email marketing challenges:
- Suboptimal click-through rates on existing campaigns
- Limited engagement from their valuable creative professional database
- Competitive pressure in an industry where staying top-of-mind is crucial
The creative industry is highly competitive, with professionals receiving numerous promotional emails daily. Standing out required exceptional email design and strategic messaging.
Our Approach
Plain text emails often outperform graphical designs because they feel more personal and authentic, mimicking the natural way people communicate via email rather than appearing as obvious marketing materials.
Without images, fancy formatting, or promotional graphics, plain text emails bypass spam filters more effectively and load instantly across all devices and email clients, ensuring higher deliverability of the message.
Additionally, plain text emails force marketers to focus on compelling copy and clear value propositions rather than relying on visual elements, often resulting in more direct, action-oriented messaging that drives better conversion rates while being faster and cheaper to produce and test.
Results Achieved
Performance Improvement:
- 140% increase in click-through rates over the original email
- Results exceeded statistical significance thresholds
- Improvements sustained across multiple campaigns
Business Impact:
- Significantly more qualified prospects visiting their platform
- Increased trial sign-ups and demo requests
- Higher conversion rates from email to paid subscriptions
- Enhanced brand recall among creative professionals
Original Email
New email
About NerveCentral
NerveCentral specializes in generating leads, customers, and sales through optimized digital marketing campaigns. Our systematic approach combines Creativity + Data + Behavioral Psychology = Effective Marketing.
We focus on being a profit-generating partner, with many clients seeing 10x returns or more on their investment.
The Bikinilists case study demonstrates that comprehensive email redesign combined with rigorous testing can deliver exceptional results. Our 140% improvement proves that strategic email optimization directly impacts business growth.
