How NerveCentral Boosted AIRE's Email Conversion Rate by 154%
About the Client
AIRE is a community platform created by dermatologists, for dermatologists, supporting the entire dermatology community. The platform offers three key pillars:
- Skinstore: Enables dermatologists to monetize product recommendations through discounted skincare products
- Marketplace: Combines purchasing power for better pricing on office supplies and medical devices
- EDU: Ensures equal access to quality products and connects dermatologists with research opportunities and brand partnerships
AIRE's mission is to make dermatologists the leaders of every patient's skincare journey while creating revenue streams for practices facing shrinking reimbursements.
The Problem
AIRE faced technical and operational challenges with their email marketing:
- Legacy System: Operating on an internal custom-built email platform that couldn't scale
- Data Issues: Inconsistent event tracking and audience management
- Poor Performance: Low conversion rates limiting platform growth
For a community serving busy dermatologists, poor email performance meant missed opportunities to connect members with resources and revenue-generating opportunities.
The Solution
Platform Migration
NerveCentral executed a migration from AIRE's custom-built system to Customer.io, ensuring:
- Seamless data transfer without community disruption
- Enhanced automation capabilities for ongoing campaigns
- Improved deliverability and tracking functionality
- Scalable infrastructure supporting future growth
Data Optimization
- Data Plan Creation: Standardized naming schema across all existing and new events
- Audience Segmentation: Created targeted segments based on dermatologist profiles, specialties, and engagement patterns
- Campaign Optimisation: We redesigned campaign emails to increase conversion rates.
The Results
Conversion Rate Success:
- Previous Campaign: 7.0% conversion rate
- Recent Campaign: 17.8% conversion rate
- Improvement: 154% increase in conversion performance
Client Testimonial
"NerveCentral's help in migrating emails out of our internal system and into Customer.io has been invaluable. Their advice and guidance on best practices for event data was very helpful to our engineering team. Additionally, their knowledge about Customer.io specifically has been crucial as we were setting up all our email flows. NerveCentral is a pleasure to work with and we highly recommend their services!" – Pooja Pradhan, AIRE Health
Email Designs
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About NerveCentral
NerveCentral specializes in generating leads, customers, and sales through optimized digital marketing campaigns. Our systematic approach combines Creativity + Data + Behavioral Psychology = Effective Marketing.
We focus on being a profit-generating partner for growing businesses, with many clients seeing 10x returns or more on their investment. Our track record includes helping companies achieve conversion rate increases, lead generation improvements, and email marketing optimization across various industries.
