We wrote new marketing email campaigns targeting their main customer industries.
- Email Marketing
“Great news on the CTSA campaign you wrote for us — within 1 hour of the first email in the series being sent we had a demo request!”
– Sarah Condon, Marketing Director, Altmetric
Email 1: Main benefits of working with us (the hook)
Subject: Do you have what you need to secure new CTSA funding?
Hi (Insert name),
As a Clinical and Translational Research Award (CTSA) recipient, your academic institution needs reliable data when reapplying for funding.
You need to demonstrate the importance of your research work, its extensive reach, and the influence it has around the world to justify the new funding. This can be challenging using conventional data tools and relying simply on tracking traditional citations.
That’s why we developed a system that:
Enhances the evaluation process and builds a more complete picture of reach and impact
Provides richer, more detailed analyses
Gathers better insights into how later impacts are driven by other elements of the research lifecycle
Helps you benchmark against other organizations, demonstrating how your institution compares in influence and reach
Informs research program strategy and improves grant applications
Showcases the full value of research to alumni and other key stakeholders
Identifies potential recruits and captures information on the full range of scholarly activities
Finds potential collaborators within academic circles and beyond
Already in use with major academic and research institutions, publishers, and pharma companies in the US and around the world, the Altmetric/Dimensions system provides a proven way to provide the insights that help with new funding applications.
In the next few emails, we will look more at how these tools can help you, starting with a closer look at what they are and what they do.
That will be with you soon.
Email 2: Overview of the systems & main benefits
Subject: How can you improve the reach & influence of your research work?
Hi (Insert name),
Do you have all the clinical research information you need at your fingertips?
Are you aware of everyone who is using your research work?
Do you have detailed data on the attention it is attracting and the influence it is having?
Do you know which organizations are talking about your work on which platforms?
Being able to answer “yes” to all of these important questions is key to receiving the next round of CTSA funding for the valuable research work you do.
In the last email, I introduced you to the Altmetric/Dimensions systems. These are two separate systems that, together, provide an unbeatable combination when:
Searching for clinical and translational research information from the huge body of work
Tracking the attention data and influence of your research
Extending the reach of your work
The Dimensions Analytics System
Dimensions is a discovery and analytics platform that brings together over 150 million publications and other research outputs from across the scholarly ecosystem.
Think of it as a single, innovative research database that enables search across multiple content types for the clinical and translational research that you specialize in. It includes publications, awarded grants, patents, datasets, clinical trials and policy documents.
This provides an unparalleled view of global research that informs discovery and makes related analysis more efficient and insights more valuable.
The Altmetric Explorer Attention-Tracking System
Thousands of conversations about scholarly content happen online every day. A single research output may “live” online and be talked about across dozens of different platforms for years.
Almetric’s Explorer tool is designed specifically for academic institutions like yours specializing in research projects. It tracks all major and minor sources of mentions, capturing and collating all activity relating to your research.
Together, these two systems help you find what you need to create more powerful research work AND demonstrate its influence with detailed, precise, and irrefutable data.
They help both with the quality of research and with demonstrating that quality to those that provide funding.
In my next email, we will take a closer look at the main features of the Dimensions system and the value it can bring to CSTA-funded organizations.
PS. You can schedule a free demo of how the Altmetric/Dimensions system works here.
Email 3: Dimensions overview
Subject: How can you find information quicker for your research?
Hi (Insert name),
In the past couple of emails, we have looked at the Altmetric attention-tracking and Dimensions analytics systems, which work together to improve the quality of research and to demonstrate its quality to those providing funding.
Let’s take a closer look at Dimensions and how it can aid future research projects.
Simplifying search and analysis of research
The Dimensions analytics platform brings together over 150 million publications and other research outputs from across the scholarly ecosystem – and allows you to easily search for information you need across the platform.
Dimensions provides a full picture of past, current, and future research and simplifies your research with the following features:
Access to a complete dataset covering publications, grants, patents, clinical trials, datasets and policy documents
Access to full-text PDF versions of more than 30 million Open Access articles with a single click
An extensive set of filters, including specialized category systems, Open Access, publishers, and funder groups
More advanced options for building structured searches and defining your own groups of entities
Enhanced visual data analysis and exploration capabilities
Increased export limits per download
An email alerts feature
This innovative research database provides an unparalleled view of global research and enables search across multiple content types for the clinical and translational research that you specialize in.
When it works in tandem with Altmetric Explorer, you have a huge body of linked research at your fingertips, helping you discover which patents and clinical trials are linked to a particular publication, who has cited or used your research, and so on.
Schedule a free demo of the Dimensions systems and see first-hand how it works alongside the Altmetric Explorer attention-tracking system.
Meanwhile, in my next email, we will take a closer look at Explorer – who’s behind it and the value it can bring to CSTA-funded organizations.