We wrote a 9-part email cart abandonment campaign that generated significant revenue for Slimfy.

  • Strategy
  • Email Marketing

Slimfy were having success selling their formulated weight loss supplement but knew they were leaving money on the table as they had not implemented any email marketing to complement their sales efforts.

While they knew they had a great product, and they were skilled at generating a ton of traffic to their sales page, the problem was they were lost when it came to email marketing.

Well … not lost exactly. They knew that email marketing done right would increase sales, but they didn’t know where to start and what they should include in their emails to maximize conversions.

As soon as Slimfy told me their problem on our initial call I recommended we start with a cart abandonment campaign first.

Generally a cart abandonment campaign is your low-hanging fruit, and if you don’t already have one set up, I’d recommend you get started on one immediately.

TIP: cart abandonment campaigns are not just for physical products—they work equally well on digital products, SaaS, membership sites—just about anything you can sell …

The solution

As Slimfy would be sending a large number of new subscribers every hour, I recommended an email service provider that could handle that amount of concurrent connections through their API, as well as provide the ability to A/B test their email campaigns.

Having set up their email service provider, we next moved onto researching their product, their competitors and their target audience.

What’s important is getting the message right so that it resonates with the audience. In Slimfy's case it was predominantly females over the age of 25, who, funny enough, wanted to lose weight …

But we dove in deeper to learn about the pain they were feeling, and the words they used to describe their pain.

Many felt they had “failed” on so many diets because they’d given in to cravings later in the day when they were tired and exhausted.

They were looking at the ultimate goal of losing weight, but they wanted help with suppressing their appetite to reduce the constant struggle against food cravings.

We then sat down and wrote a 6-part email campaign.

We focused on the customers pain and fears. We focused on creating urgency. We focused on creating scarcity.

The results

It’s important to keep an eye on open rates and click-through rates, but the ultimate metric we’re interested in is sales.

So for Slimfy we tracked the sales conversion rate (SCR) and the earnings per click (EPC) to determine each emails performance.

And the results: after three months we were averaging an additional $27,000 per month in revenue.

“Working with NerveCentral on our email campaigns was a real pleasure. It was a relief to hand over the reigns to them as we just weren’t getting around to creating any emails ourselves due to lack of time. And I’m glad we did, because they did a far better job of it than we could have. The additional revenue they’ve generated for us is over 10x our investment—we couldn’t be more pleased.”
– Artem K., Slimfy


While this was a great result for Slimfy, there’s more you can do to take your email marketing up another level or two.

👉 Remarketing—by syncing your email addresses with Google Ads and Facebook Ads audiences you can retarget those you’ve been sending emails to. This way they keep seeing your name pop up in their inbox and when surfing the web. Keeps you top of mind.

👉 Keep adding more emails to your campaigns. I’ve gone up to 9 emails in a cart abandonment campaign before people stopped clicking through—but I wouldn’t have discovered this unless I keep adding emails to that campaign.

👉 If you have the volume, try A/B testing your emails to further increase conversions. Keep it simple—run one test per campaign at a time, and start with testing the subject line first.

Here's the first three emails from that successful campaign:

Email 1

SUBJECT: A free 30-day supply of [Redacted]?

Hi [firstname],

We noticed that on a recent visit to [Redacted].com you left before completing your purchase.

We wanted to make it even easier for you to start seeing the incredible fat loss effects of [Redacted], so we’re giving you a free 30-day supply of [Redacted] when you order your introductory kit.

[Redacted] is packed with potent natural ingredients that will boost your metabolism and stop you from feeling hungry all the time. Can you imagine how quickly that could transform your body?

In just a few months you could lose enough weight to feel better, have more energy, and start getting compliments again.

It’s easy. All you have to do is try it. It has worked for thousands of other people, and it can work for you too. Let’s accomplish this together.

We’ve reserved your free 30-day supply, but demand is huge. We can’t hold on to it for much longer. If you want it, then you need to act now.

Get your free 30-day supply now

Here’s to getting more compliments,


Personal Trainer and Nutritional Expert

Email 2

SUBJECT: Have you given up on losing weight [firstname]?

Hi [firstname],

We get it. Losing weight is hard. It can be really tempting to slip back into old ways, especially when your metabolism and cravings are out of control.

“Just one chip” turns into a whole pack. A midnight snack turns into a full-blown feast. And then you tell yourself “I’ll start losing weight tomorrow”.

Sounds familiar?

And even when you do manage to stay in control, your metabolism just isn’t fast enough to lose weight. You don’t get results that could encourage you to keep going. It’s so easy to just give up and fall deeper into “fat hell”.

We don’t want that to happen to you, [firstname].

That’s why we’ve made it even easier for you to start losing weight quickly and easily with [Redacted].

If you order today, we’re giving you half off your shipping. That’s on top of the free 30-day supply we’ve reserved for you.

It will be so much easier to lose weight with a supercharged metabolism and no late-night cravings. Can you imagine how much better you’ll feel after a few months of sustained, noticeable weight loss?

Your future is in your hands.

Get 50% off shipping with your FREE 30-day supply of [Redacted] now

Here’s to stopping those late night visits to the fridge,


Personal Trainer and Nutritional Expert

P.S. We’re experiencing massive demand at the moment. Please accept our apologies if we’re already sold out by the time you read this.

Email 3

SUBJECT: You have just 24 hours to get your free 30-day supply of [Redacted]

Hi [firstname],

We’re experiencing an unusually huge demand for [Redacted] this month. That’s great news for us, because it means we’re helping thousands of people take control of their weight again.

But it could be terrible news for you, because unfortunately we’re about to release the free 30-days supply of [Redacted] we’ve been holding for you.

You have just 24 hours to claim your FREE 30-day supply of [Redacted] with 50% off your shipping costs.

[Redacted]’s blend of potent natural ingredients will boost your metabolism and help you control your appetite, transforming your body in a matter of months.

Imagine how incredible it will feel to finally start your weight loss journey and see fast results—all without the struggle of food cravings.

[firstname], I really hope you don’t miss this opportunity to finally get your weight under control again.

Get your free 30-day supply and 50% off shipping now

Here’s to finally taking action,


Personal Trainer and Nutritional Expert