This 3-part email campaign for a massage company was sent to subscribers who signed up for a voucher.

  • Strategy
  • Email Marketing

Email 1

SUBJECT: How To Get 50% Off Your First Massage—a £40 value!


It’s [NAME] here from [redacted].

We’re pleased to announce that you have been awarded a £40 discount on your first/next massage from [redacted]!

In order to claim your discount, you will need to book an appointment on our secure web server.

To book an appointment, simply follow the steps below:

  1. Click the link below to register an account with [redacted] (note, you can also book by phone at [###] if you don’t want to fill out a form).
  2. Book your appointment—select one of the ‘introductory’ packages to get your discount.
  3. Confirm your appointment.
  4. Arrive at the scheduled day and time to claim your massage!


It’s just that simple.

There are many great reasons to get a massage from [redacted]. From reduced stress, to pain reduction, to increased energy and vitality and even help during pregnancy, there are countless reasons to enjoy a regular massage.

And now, you can get your very first massage with us for 50% off, to see the benefits for yourself.

A world of comfort and relaxation awaits you.

Click here to claim £40 off your first massage with [redacted].


P.S. Remember to claim your massage while this promotion is still running… Offer expires in 7 days!


Email 2

SUBJECT: Have You Registered for Your Massage Yet? (£40 Off!)


It’s [NAME] here from [redacted].

Recently, we wrote you to inform you about the chance to get your first massage from [redacted] at £40 off—a 50% discount.

I’m writing you today to check in and see if you’d taken the time to schedule your initial appointment.

Whether you are a regular massage fanatic, or totally new to massage therapy, this is an offer you do not want to miss out on.

Massages come with a number of health benefits, ranging from pain reduction and reduced muscular tension, to increased energy and focus.

The full price for our introductory massage is £XXX. With your £40 off voucher you will pay just £XXX for a complete, 50 minute session with one of our expert massage therapists.

Remember, time is of the essence.

This 50% off introductory offer will not last long, so follow the link below (or call [###]) to book your appointment.



P.S. Claim your a massage from [redacted] at 50% off and experience massage therapy like you’ve never imagined it ...


Email 3

SUBJECT: Last Chance: 50% Off Your Introductory Massage—A £40 value!


It’s [NAME] here from [redacted].

I’m writing you today because you haven’t yet booked your £40 off massage therapy appointment.

We know you’re busy.

That’s why we leave you with the option to book your appointment whenever is convenient for you.

An introductory massage from [redacted] is a complete, 50 minute session, conducted by one of our trained and certified professionals.

After you book and attend your appointment, you may experience benefits like:

  • Reduced stress
  • Eased muscular tension
  • Improved energy levels
  • Improved self-esteem/confidence
  • Increased focus and alertness
  • Help with insomnia, depression/anxiety, and stress-related conditions
  • Relief from back pain
  • Prevention of injury and aid in post-specialist rehab
  • Relief from pre- and post-natal pain/recovery
  • And much, much more...

And, as a very special offer, valid on this day only, we are giving you the choice of a complementary free upgrade to go along with your introductory massage. Along with your first massage—which you will save 50% on by redeeming your voucher—you can also claim your choice of any of the following massages for FREE:

  • Deep tissue massage. A more specialized massage to relieve musculoskeletal pain and stress.
  • Sports massage. A custom massage for the physically active, designed to increase joint mobility and flexibility, and reduce the risk of injury during exercise
  • Swedish massage. The best known massage treatment in the World, and ideal for those new to (or returning to) massage, as it delivers fantastic benefits to both body and mind.
  • Maternity massage. A highly specialized massage for the pregnant or new mother, designed to relax tense muscles, ease aches and sore spots, improve circulation and mobility, and just make you feel good about your body.

However, this offer will not last forever.

Since launching this promotion we have seen a massive uptick in interest from new clients.

Due to the influx of new clients, we may need to revoke the £40 off introductory offer shortly.

If you want to experience a world of relaxation, relief and rejuvenation, follow the link below (or call [###]) to book your appointment.



P.S. Due to the massive interest we have seen from this offer we may have to take it down shortly … Follow the link below to claim your voucher for £40 off your first massage from [redacted].