My Mortgage Sorted

My Mortgage Sorted wanted to improve the conversion rate on their advertorial, so came to us to perform a CRO Audit. We ran a number of user tests and created a report with our recommendations. My Mortgage Sorted made some of the recommended changes to their landing page and saw an immediate improvement to their conversion rate. Boosted by this success, they then asked us to redesign the page, which resulted in a further **31% increase in their conversion rate**. See below for the user testing report, A/B test results, and the before and after designs.

5 user testing videos

You can watch each video from the links below, as well as view their questions and answers in the right-hand column:

Video 1 (mobile):https://dashboard.userbrain.com/shared/aykpv3x9y6jg
Video 2 (mobile):https://dashboard.userbrain.com/shared/ndm6g2e4zp3q
Video 3 (mobile):https://dashboard.userbrain.com/shared/y3krw3mgw64g
Video 4 (mobile):https://dashboard.userbrain.com/shared/xoqp393x7p3w
Video 5 (desktop):https://dashboard.userbrain.com/shared/o4dr99oyorb7

My Mortgage Sorted

5 user testing videos

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