Anonymous Client


For this customer in the skin care industry we overhauled their sales page, advertorials and cart abandonment campaign.

Below is the copy we created to increase their sales page conversions.

  • Strategy
  • Copywriting

Discover the “Facelift in a Bottle” Used by Hollywood Stars Who Don’t Want Plastic Surgery

“People Are Shocked When They Learn My Real Age”

“Instant Face Lift Without the Surgery!”

Take a good hard look in the mirror. Are you happy with what you see? Do you have:

Tired looking skin, especially around the eyes and mouth?
Deep wrinkles that don’t go away, even when you relax your face? Sun or smoke damaged skin?

[redacted] can give you back your younger looking skin, removing the signs of ageing skin by reducing lines and wrinkles.

The stars who use [redacted] say it’s like a natural alternative to cosmetic surgery. The entire process takes only minutes and insiders say there is nothing like it for anybody who wants to look years younger than their actual calendar age.

And it’s backed up 100% by the [redacted] guarantee. Try it out in the privacy of your home, and watch the changes appear before your eyes!

After that, if you’re not 100% satisfied, simply send back the empty product container within 30 days of your purchase date and we’ll see that you get a refund with no questions asked.

Remember... you can’t lose money but you can lose years off your appearance!

So, try this amazing formula today without any risk at all. It’s easy to order. Just complete the order form below and click on the [Text on Button] button.

[Order Form Inserted Here]

30 Day Money Back Guarantee

At any point within 30 days of purchasing [redacted], you can return the product (even if it’s empty) for a full refund, no questions asked. We believe in our product and have no hesitation in offering you this guarantee. Most of all we want you, our customer, to be 100% satisfied.

About [redacted]

[redacted] is a anti wrinkle and anti aging serum that when used as directed for 4 weeks will help you look up to 15 years younger.

[redacted] has been created based on the latest studies in scientific research, combined ingredients in the correct amounts to give the user the effect of an instant facelift.

[redacted] ingredients include:

Grapefruit Extract

Rich in vitamin C, Grapefruit Extract helps collagen production in the skin. As we age, the reduced turnover of our cells means we lose control over how our skin ages. Epidermal stem cells needed to create healthy new skin are significantly reduced and function less efficiently. By stimulating aging skin stem cells, this plant extract has been shown to lessen the appearance of unsightly wrinkles. Clinical trials show that this unique formulation increases the longevity of skin cells, resulting in skin that has a more youthful and radiant appearance.


Ethylhexylglycerin is a synthetic compound derived from grains and plants and works by reducing interfacial tension on the cellular walls of your skin.


This patented blend supports the collagen/skin matrix and encourages the skin to produce new cells. Matrixyl stimulates the “matrix” layers in the skin – primarily collagen and fibronectin. When stimulated, the skin produces more collagen, up to 327% in collagen IV synthesis. Loss of collagen is what leads to thinning skin and the wrinkling of new skin.

[redacted] is backed by a 30 Day Money Back Guarantee which allows you to return our product at any point over the 30 days if you’re not 100% satisfied – even if the bottle’s empty!

We gladly offer this guarantee due to our thousands of happy customers, who like you, wanted to feel and look younger naturally without the pain and expense of cosmetic surgery.

In a few days you could be having your friends and family asking you about your secret to youthful looking skin...

Order online securely through our VeriSign Secured order form, and if you order before midnight, [Todays Date], you don’t have to pay any shipping fees!

[Button] Take Me to the Secure Online Form ›❯ [/Button]

Why [redacted]

There’s a number of anti wrinkle creams out on the market today, not to mention invasive methods like cosmetic surgery or botox. Why should you invest in [redacted]?

Because [redacted] may very well change the way you feel about yourself.

Your skin tightens and rehydrates in just a few minutes.

Within 2 days, you’ll see an increase in skin moisturization and your skin will feel smoother.

After 4 weeks, you’ll see a decrease of fine lines and wrinkles up to 60%.

Younger looking skin with no painful surgery or injections – it’s a no brainer. Hey, surgery is scary, and no sane person likes needles.

It’s risk free, if you’re not 100% satisfied, simply send back the bottle (even if it’s empty) within 30 days of your purchase date and you’ll receive a refund – no questions asked. That’s how confident we are of [redacted].

[Button] Take Me to the Secure Online Form » [/Button]


Why do I need skin care?
Skin care is a necessary investment in your skin’s good health and your future appearance, whatever your age. The state of your health is reflected in your face, and a proper skin care program is preventative and hygienic, like brushing your teeth every day and seeing your dentist twice a year. In our busy lives, we have pollution, increased stress and more exposure to sun because of the thinning ozone layer. And, because the skin is the largest organ of the body, its health is critical for your overall well-being and beauty.

What do anti-aging creams do?
Anti aging creams are scientifically designed to make a person look younger. Different creams have different ingredients and functions, from reducing dullness and discoloration to erasing wrinkles and scars. Other benefits may include protection of the skin from elements such as free radicals and pollutants. All skin creams should also moisturize and encourage skin elasticity.

How should I apply anti-aging skin cream?
Apply your anti aging cream with a gentle, upward stroke of the fingertips. Do not drag or pull the skin when applying, as this can harm elasticity. It is also important to apply the right amount. A dime-size amount of cream is perfect in most cases. You should also follow the manufacturer’s directions for applying the skin cream. For best results, apply [redacted] at least twice per day.

What ingredients does [redacted] have and how will it improve my skin?
[redacted] ingredients include Grapefruit Extract which helps collagen production in the skin, Ethylhexylglycerin which is a synthetic compound derived from grains and plants, and Matrixyl which patented blend supports the collagen/skin matrix and encourages the skin to produce new cells.

What about different skin types? Should I use a special product if I have oily skin?
All skin types rely on moisture – even oily skin. By keeping skin hydrated, [redacted] helps combat the effects of moisture loss, one of the primary signs of aging. [redacted] is recommended for all skin types.

How can I order [redacted]?
You can order securely online from our website using our order form or call (800) 892–7046 between 9AM - 5PM EST (Monday - Friday).

Who do I contact for more information?
Email: [redacted]


Can I return my [redacted] products if I am not satisfied?
All [redacted] products include our unique 30-day money back guarantee. If for any reason you are not absolutely delighted with [redacted], simply follow the return instructions below and return your products within 30 days of the purchase date for a refund of the purchase price (less S&H) — even if the bottles are empty!

In order to obtain your full refund, contact customer service by phone and obtain an RMA (Return Merchandise Authorization) number to place on your package. Write this number on the outside of the shipping package, and send the product back to our fulfillment center at the address listed below, within thirty (30) days of the date you originally ordered the product. In order for your full refund to be processed the product must arrive at our fulfillment facility within thirty (30) days of the original purchase date. You pay for return shipping. There is a $5.95 restocking fee per unit you are returning. This fee will be taken out of the refund issued. Once our fulfillment center has received the package and relayed the correct information to us, you will be issued a refund.Your refund will be credited back to your bank account, and may take up to 3–5 business days to show in your statement, depending on the speed of the processing bank.

Address the return package to: [redacted]

Please Note:

  1. We cannot process or refund packages marked “Return to Sender.” Refunds will be issued to the same credit card that was charged when ordering the product.
  2. To ensure a refund is processed for you, please send returns to the address provided along with your RMA number. The RMA number must be clearly written on the package that you are sending back. Our shipping department is NOT allowed to accept any packages without an RMA number.

[Button] Take Me to the Secure Online Form » [/Button]