SUMMARY
This advertorial (native advertisement) was created for a customer promoting a product to stop hair loss.
WORK
- Strategy
- Advertorial
WORK EXAMPLE
Powerful New Natural Formula Completely Stops Hair Loss And Can Even Grow New Hair
“I wouldn’t have believed it if I hadn’t tried it for myself, but this powerful new formula really does stop-the-clock on hair loss” says our reporter...
When [redacted] asked me to try their new hair loss products, I was completely skeptical. After all, I’m 45 years old and my hair has been getting continually thinner since my late 20s. Naturally I’ve tried a lot of solutions for hair loss with no real results – the only thing I haven’t tried is a full hair transplant.
“Our goal,” said the [redacted] representative I met “is to make hair transplants totally unnecessary. We’ve discovered a natural solution that can totally stop hair loss for the vast majority of people, and many people even report new hair growth.”
So how does it work?
“For most people,” she told me “hair loss is caused by a particular hormone called Dihydrotestosterone, or DHT. This is true for both men and women. It’s commonly known as the 'hair loss hormone'.
Our products use natural ingredients that have been proven under laboratory conditions to stop the body producing this hormone. That quickly stops hair loss, and can even 'wake up' hair follicles and get them producing new hair again.”
I was impressed, but I was also quite cautious. “Does it really work?” I asked.
“Well, I use it myself” she replied. I looked at her jet black, shiny hair. It was so full and thick, even though she was around 50 years old. I couldn’t imagine someone with that hair ever suffering from hair loss.
She handed me a bag containing a shampoo, conditioner and serum, and told me to wash my hair as normal and apply the serum daily.
I desperately hoped that it could do the same for me
When I got home, I looked in the mirror. I wanted to carefully examine my hair before I started using the products. If I am honest, I felt terrible. I’d been avoiding looking or even thinking about my receding hairline and thin, patchy hair.
But now, as I was forced to examine it, I had to face up to exactly how I felt. I was scared. Scared of my hair disappearing completely, and worried about looking like an old man before my time.
My wife is still a beautiful woman. And I was a handsome man when we first met. But, as I looked at my hair in the mirror, I could see that time has not been kind to my hairline, and it has affected my appearance a lot. For me, this was about more than just testing a product for an article.
I started to see results within just a few days
I used the shampoo, conditioner and serum as instructed, and within a few days I already noticed some changes. I was used to seeing a few hairs in my comb after I pulled it through my hair in the morning, but now they were gone. I also noticed the lack of hair in the drain after my shower.
After the first week, the results became more profound. I actually started to see new hair growth. My hair looked thicker, and it felt stronger in my hands. My wife said that I was looking great, and that I seemed “healthier”. It wasn’t until the second week that she specifically commented about my hair, saying how great it looked.
After a month, the difference was impossible to ignore. After years of dealing with my hairline receding, I actually noticed it moving in the other direction. The relief was amazing. After all these years of worrying, I actually started to relax. I remember looking at myself in the mirror and laughing out loud as the tension drained out of me.
Better fullness, volume and texture than I’d seen for 15 years
I couldn’t believe it. I hadn’t just stopped the clock on my hair loss, I’d actually set it back.
When I went back to see the woman from [redacted], she was just as delighted as I was.
“So, you’re happy with the results?” she said. I told her I was over the moon. “The first thing I noticed when you walked in was your hair,” she said. “The second thing was your huge smile!”
“I’m delighted” I said. “But is this really safe? I have to be honest, I’m a little scared about how effective it is.”
She laughed. “We get that a lot. It contains a mixture of red clover, caffeine, and biomimetic peptides. There are no drugs, and no side effects. It’s all completely natural. I wouldn’t use it myself if it wasn’t safe.”
I was reassured, and told her again how impressed I was. “Yes,” she said. “It changes the way you feel about yourself every time you look in the mirror, doesn’t it?” I nodded. It really had.